“Whatever yoo want to bee,” they declare, and spelling aside, it’s a fine sentiment – these guys are all about unleashing your personal creativity and providing you with the tools and know-how to use it.
Formerly MagnumMac, Yoobee has been through an invigorating rebrand that has seen it shift its focus to the creative community that deploys its technology. And while Apple is still the hero brand, it’s not just about iPads and iPhones – Yoobee carries Bang & Olufsen, Nikon, WeSC and Bose too.
This flagship store brings that new creative focus to life, with its slick urban styling, rich wood, black and neon fitout and installation by street art crew Cut Collective.
And walking the creativity talk, Yoobee has launched an exclusive range of iPad and iPhone accessories, designed by Cut Collective and top fashion designer Kathryn Wilson.